The Practice Healthcare

Since 2003, The Practice has redefined healthcare with a patient-centered, physician-led approach rooted in innovation and compassion.

In recent years, The Practice has experienced expansive growth. What began as a plastic surgery practice has grown into The Practice Healthcare, offering surgery, breast health, wellness, gynecology, and The Medspa services under one roof. We were brought on during this pivotal time to refine the brand architecture and identity and create a more expansive brand system that enables the brand to grow.

During our time working together, we focused primarily on the Medspa. This is a newer business vertical, and required its own sub-brand and identity system to support the growth.

VISUAL IDENTITY REFRESH
BRAND TEMPLATES
BRAND BOOK

CHIEF CREATIVE OFFICER: CAMILLA BEHRENS
BRAND STRATEGY & MESSAGING: FOUNDATIONAL