North Ray Yoga
North Ray Yoga (previously Modo Yoga LA) is a wellness and hospitality brand focused on an authentic, grounded, and community-driven approach to practice. We worked with co-founders Alice Toyonaga and Emily Morwen at a pivotal time, where they transitioned from being part of a global corporate franchise to relaunching as a standalone brand.
This was an opportunity to create a brand that truly reflected their authentic selves, their vision, and the community they have already built for over a decade.
THE RESULT
A name that symbolizes guidance (North, like a compass/North Star) and light (Ray, inspired by the studio's skylights). The core idea is "how the light gets in," a nod to finding comfort, hope, and peace even in challenging moments.
A brand identity that feels majestic yet grounded, with quirky details – which aligns beautifully with their focus on presence over perfection.
An expansive brand system that allows the brand to grow. And a website, their core conversion engine, that is now truly a digital extension of their physical experience.
VISUAL IDENTITY
BRAND SYSTEM
PRINT & DIGITAL TEMPLATES
WEBSITE DESIGN & BUILD
CHIEF CREATIVE OFFICER: CAMILLA BEHRENS
SENIOR DESIGNER: ELEANOR WHITE
MOTION GRAPHICS: NATHAN SONENFELD
WEBSITE DESIGN & BUILD: AESTHETE HAUS
BRAND PHOTOGRAPHY: GABRIEL MENDOZA WEISS
EXTERIOR PHOTOGRAPHY: STEVE COWELL
“After 14 years as a recognized international brand, we made the meaningful decision to step into independence and reimagine who we were becoming. Camilla and her team took the time to understand the nuance of who we are, what we stand for, and how we want people to feel in our spaces, and translated that into a brand identity system that feels deeply aligned and “us.”