MIMOH By Dr. Ellie

MIMOH is a luxury wellness brand founded by Dr. Ellie, an A-list beauty secret, renowned for her all-encompassing approach to beauty and wellness. We were brought on to support with the creation of the MIMOH brand.

MIMOH is born from the wisdom of ancient Korean medicine, interpreted for the demands of modern life.

With the launch of MIMOH, Dr. Ellie can now extend the impact of her beloved existing practice, offering a much larger D2C and selective retailer audience access to her exclusive, effective, authentic, and refined treatments.

The brand identity is inspired by the Korean meaning of MIMOH – beautiful. It’s elegantly simplistic and has an Eastern influence. The brand mark is a Rose of Sharon, the national flower of South Korea. It is delicate and light, with three dots symbolizing the three components of a nation. The brand fonts are feminine and elegant, and the color palette is rooted in the richness found in nature.

Three cult products have launched so far: The PDRN Glow Spray, PDRN Hydro Moisturizer, and the V-Scultor.

VISUAL IDENTITY
PACKAGING CONCEPTS

CHIEF CREATIVE OFFICER: CAMILLA BEHRENS
BRAND STRATEGY & MESSAGING: FOUNDATIONAL
BRAND ADVISOR: MARSHELL