THE
NOVOGRATZ

Our longtime client, The Novogratz, has brought high-end boutique designs to the modern family at an affordable price point for over 10 years. For its next phase of life, the brand is taking a more refined approach without losing sight of what’s always made them unique: their vibrant, eclectic style.

To prepare the brand for this next phase of life, we designed a refreshed brand identity that includes a new font suite, color palettes, and approach to layout.

As part of the project, we created a new brand book that includes their evolved brand positioning, refreshed brand identity, and impressive impact across categories and retailers, globally.

BRAND IDENTITY REFRESH
BRAND BOOK
LIFESTYLE BRANDING

CLIENT TESTIMONIAL

“Working with Behrens Studio has been an absolute pleasure from start to finish. Their team is not only highly creative but also incredibly easy to collaborate with. When we needed a refreshed, cohesive brand book, they took our vision and turned it into a stunning, comprehensive guide that truly captured the essence of our brand. The pattern creation process was seamless, with the team translating our ideas into unique, eye-catching designs that perfectly align with our brand's identity. Their expertise in crafting digital branded creative graphics and templates is equally impressive—everything was delivered on time and exceeded our expectations. If you're looking for a creative partner who makes the entire process enjoyable and delivers exceptional results, Behrens Studio is the perfect choice.” – Heidi Billodeau, Managing Director of The Novogratz