Pietra

Pietra is a step-by-step platform for creatives who mean business. They help creatives find suppliers, set up e-commerce, and help them run their business. In 2021, Pietra launched a Holiday Collection with six digital tastemakers, where the branding and packaging was designed in collaboration with each tastemaker.

ART DIRECTION
BRANDING
PACKAGING

TASTEMAKERS: KATIE MORTON, JACQUELINE FRANSWAY, JOURDAN SLOANE, KRISTINA SCHULMAN, WHITNEY FRANSWAY AND HELEN OWEN.