LA Original

LA Original, a pilot program of the Mayor's Fund for Los Angeles, was developed to celebrate LA as the creative capital of the world. LA Original provides a platform to showcase LA's diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles - with proceeds supporting creative entrepreneur programs.

In 2019 they launched their new collection at LA Design Festival as a pop up shop guests could experience and shop during the festival.

BRAND & PRODUCT STRATEGY
ART DIRECTION
COLLECTION DEVELOPMENT
PRODUCT DESIGN
WEBSITE DESIGN
RETAIL CONCEPT